Managing a farmers market is just like managing a craft fair or fall festival, right? Yes. And no. There are similarities and there are big differences between coordinating vendors on a weekly basis and once a year. When experienced annual event managers Patricia and Brett Keller took over a local farmers market after the sudden departure of its founding manager, they learned a few things.

This week we're sharing something a little bit different: a podcast episode where Catt Fields White is the featured guest. Enjoy this conversation from the Fresh Taste podcast about the importance of supporting local farmers, small businesses and of course farmers' markets.

Market participants are a generous bunch, so how do you make sure your farmers and vendors don't give away the farm, so to speak? Keeping your heart and your business mind aligned is important to keep your whole market family financially healthy.