Marketing for Markets Online Course
Marketing tips for market operators, farmers and vendors
Even with limited time in your day, choose this course to get the tools you need to maximize your marketing reach.
Marketing isn’t something you do once and then check off your list. With this expert guidance your results will grow and evolve as your system and skills expand and mature.
Tell them and sell them!
Take this self-paced course to learn what it takes to develop marketing goals, reach a variety of people in your area, and launch successful mini-campaigns using easy techniques. Whether you’ve been running markets or a market booth for years, or are just starting out, this course will help you find time to analyze your marketing goals and make a plan to maximize your efforts and results!
Sign up today and gain access to the self-paced course materials!
What’s Included in Marketing for Markets:
Overview of what marketing is and why it’s necessary for your farmers market business
Explore why you should market your market and get an overview of a range of simple marketing tools that are easy for small business owners to use.
Clear breakdown of social media basics and what you need to develop an online following
Jumpstart your social media strategies with these solid tips and tools for taking great market photographs, getting re-posted, finding social media content, and more.
How to find your marketing voice and find the time to market your business
Develop your online voice and build your social network, while figuring out how to balance time and energy for marketing vs. everything else you do to run your farmers market business.
Tips for managing public pages, review sites and online info listings
Learn what you need to do to claim and manage your Google My Business Profile and Yelp account. Get familiar with the most effective ways of responding to customer reviews.
The basics of developing successful email marketing campaigns
Master the fundamentals of email marketing, how to start building your email newsletter list, and what makes for engaging newsletter content.
Guidance on connecting with local bloggers, influencers, and the press
Take advantage of established best practices for responding to media requests, reaching out to writers and influencers and garnering press.
