2017 InTents: The Farmers Market Conference
The 1st annual InTents: The Farmers Market Conference was held March 19th-21st, 2017
2017 Conference Speakers
Amber Holland
Barbara Murphy
Murphy IP Law
Catt Fields White
Charlotte Smith
Chuck Samuelson
David Mead
Davin Waite
Emily Josenhans
Greta Dunlap
Justine Marzoni-Mead
Juan Carlos Récamier
Ceviche House
Katie Stokes
Mai Nguyen
Mark Anderson
Nan Kohler
Nick Burton
2017 Conference Schedule
Sunday
March 19th
1:00 pm to 3:30 pm – The Pop Tents Sessions: Get ready to launch!
A short version of San Diego Market’s long running Vendor-101 class for a quick overview of permits, know-how and equipment needed to launch your farmers’ market business.
4:00 – 6:00 pm – No-Host Welcome Meet-Up at The Firefly at The Dana
6:30 – 9:00 pm – No-Host Meet & Greet at The Red Door
Monday
February 3rd
8:30 – 10:30 am – Session 1
It Takes More than Local Food Who Needs It: Find Your Customer What Do Market Managers Want? - Nick Burton, Susie Wyshak, Mark Anderson
11:00 am – 12:30 pm – Session 2
California Grains: 20 X 20 - Farmer Mai, Greta Dunlap, Nan Kohler
Tell Them a Story: Trademarks, Branding Pack Low, Sell High: Packaging and Products - Justine Marzoni, David Mead, Barbara Murphy, Emily Josenhans
1:30 pm – 2:45 pm – Session 3
Waste Not, Durable Dining & Bag Bans Don’t Scrap It, Sell It! - Amber Holland, Chuck Samuelson
3:15 pm – 4:15 pm – Session 4
Manage My Market Demo - Stuart Milstead
Give Me a Break (Even): Costing and Pricing - Mark Anderson, Susie Wyshak
6:00 - 9:00 pm – InTents Flavors Celebration
Chefs & Farmers Tastings, Beverages, Live Music
Tuesday
February 4th
8:30 – 10:30 am – Session 5
Modern Marketing Skills Insta and Facebook and Snap, Oh My! Life On the Street: From Towing to Terriers - Charlotte Smith, Katie Stokes, Greta Dunlap, Amber Holland
11:00 am – 12:30 pm – Session 6
Exploring New Income Streams Wholesale How-To Selling to Restaurants - Davin Waite, Trish Watlington
Market Managers: Expanding Income Streams
1:30 – 2:45 pm – Session 7
Canvas to Brick and Back: Vendors opening restaurants, restaurants coming to market - Juan Carlos Recamier
Farmers: Exploring Value-Added Income
3:00 – 3:45 pm – Closing Session
After Market: Retiring for Fun and Profit
4:00-7:00 pm – Pacific Beach Farmers’ Market Meet-up
Wrap up your experience at InTents: The Farmers Market Conference with a meet-up at the nearby Pacific Beach Tuesday Farmers’ Market. Grab a bite to eat, pick up a souvenir, and make this thriving beachside farmers’ market your last stop before heading home.
