2018 InTents: The Farmers Market Conference

The 2nd annual InTents: The Farmers Market Conference was held Feb. 25th - 27th, 2020

2018 Conference Speakers

Ashley Colpaart

The Food Corridor

Ashlie Pesic

Da-Le Ranch

Barbara Murphy

Murphy IP Law

2018 Conference Schedule

Sunday
February 25th

10:00 am – 2:00 pm – Vendor-101

Get ready to launch! San Diego Markets’ long running Vendor-101 class for a quick overview of know-how, permits, equipment and more needed to launch your farm or food maker farmers’ market business

2:30 pm – 4:00 pm – Farmers’ Market 101

Determine the best days, times and location to launch new markets and what’s required to succeed.

4:30 pm – 6:00 pm – No-Host Meet-Up: Firefly at The Dana

Monday
February 26th

8:30 am – 10:30 am – Session 1

We Make Real Things: The Importance of Selling Food – Catt Fields White

Passion, Meet Profit – Rebecca Frimmer

What Do Market Managers Want? – Laura Avery, Greta Dunlap, Erin Tormey, Chris Quinlan

Saving the Farm, Growing Tomorrow – Forrest Pritchard

10:45 am – 12:30 pm – Session 2

When Social Media Changes the Rules – Melodie Tao, Nick Burton, Leslie Pesic

Creating and Protecting Your Brand – Barbara Murphy

Websites and Email: Building on Your Own Turf – Charlotte Smith

1:30 pm – 2:45 – Session 3

When It’s Time to Build a Team – Dave Heafner, Ashlie Pesic, Maya Madsen

Financing Growth – Rosalinda Delgado, Neil Gottlieb, Kat Thomas

3:00 pm – 4:00 pm – Session 4

Quality Products, Local Ingredients – Sarah Marshall

California Grain Campaign – Mai Nguyen

4:00 pm – 5:45 pm – Special Session

Market Manager Training by California Alliance of Farmers’ Markets

6:00 – 9:00 pm - InTents Flavors Celebration

Chefs & Farmers Tastings, Beverages, Live Music Top Tents Booth Design Contest

Heritage Grain Bake Off

Tuesday
February 27th

8:30 am – 10:00 am – Session 5

Choose Ease, Growth or Gain – Catt Fields White

PLAN is not a 4-Letter Word – Stephani Norton, Robert Hubbard

Expansion: Survive or Thrive? – Neal Gottlieb

10:30 am – 12:30 pm – Session 6

From Kitchen to Assembly Line – Ashley Colpaart, Celeste Raymond

Community Counts/Creating a Hospitable Business – Nick Burton

Community Counts/Connecting With Your Community – Sarah Marshall

Expanding Income Streams – Laura Avery, Erin Tormey

1:30 pm – 2:45 pm – Session 7

Wholesale How-To: Maintain Your Margin – Rebecca Frimmer

Pop Up to Round the Clock: Brick & Mortar Tales – Tommy Nguyen, Danny Fitzgerald, Marci Flaster

3:00 pm – 4:00 pm – Closing Session

Cannabis: Are Farmers’ Markets Going to Pot?

High Tech vs High Touch, the Future of Farmers’ Markets – Catt Fields White

4:00-7:00 pm – Pacific Beach Farmers’ Market Meet-up

Wrap up your experience at InTents: The Farmers Market Conference with a meet-up at the nearby Pacific Beach Tuesday Farmers’ Market. Grab a bite to eat, pick up a souvenir, and make this thriving beachside farmers’ market your last stop before heading home.