Catt Fields White
Engage Lead Consultant Catt Fields White to speak at your conference or event, or provide one on one or group consultation. Let Catt review your current farmers market operations to increase efficiency and profitability, or facilitate strategic planning sessions.
Determine the likelihood of success for a new farmers market in your community with her help. Let her create a development plan for your startup market or product.
Did you submit a 2024 FMPP grant application? We’re rooting for you. Talk with Catt about Technical Assistance to facilitate achieving your grant’s goals.
Catt is the Founder and CEO of Farmers Market Pros and a host of Tent Talk, the farmers market podcast and InTents, the Farmers Market Conference.
Catt founded San Diego Markets in 2008. That team brings farmers to the city and people to the table at weekly, year-round farmers markets including San Diego County’s largest, hosting 180 farmers and vendors and 22,000 attendees at the Little Italy Mercato weekly.
“Catt Fields White is the type of person who will not only give you the answers to your questions, but answers to the questions you didn't know you should have. If you are serious about learning more about farmers markets, or even business in general, her passion, expertise, and one-on-one consultations are extremely informative and useful.”
— Elexia de la Parra, North Park Thursday Market
Book your consultation
Schedule an individual or group consultation with Catt Fields White.
Catt writes and speaks at conferences and events worldwide, teaching market organizers and participants to make their operations stronger and educating consumers about the importance of supporting small farmers and food businesses. She consults with community organizations, market managers and emerging and evolving entrepreneurs.
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Woman’s World, Saving at Farmers Markets
Martha Stewart Living, Cucumber Varieties Worth Trying
Downtown Guys, Farmers’ Friend: Catt Fields White in Paris
The Kitchn, 5 Ways Covid-19 Changed Farmers Markets
Civil Eats, The Fight to Keep Farmers Markets Open During Coronavirus
American Farmland Trust, Farming in a Pandemic
Chicago Tribune: PBS Tastemakers and San Diego Farmers Market
San Diego Magazine, Why Farmers’ Markets are Essential Businesses
Food for Thought Podcast with Keith Langhorn
Tastemakers PBS, Season 1 Episode 4
A Growing Passion, Episode 604: Farm to Fork
Swaay Magazine, Don’t Bite Off More Than You Can Chew
Lioness Magazine, How Do I Successfully Market a Product?
Mother Earth News, Sales Boosting Tips from a Farmers Market Manager
San Diego Union Tribune, Little Italy Mercato is a Hit
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Ohio Farmers Market Network Conference Keynote, April 2024
Pennsylvania Farmers Market Conference March 2024
World Farmers Market Coalition Academy March, 2024
Oregon Farmers Market Association market manager training series, 2022 - 2024
InTents National Farmers Market Conference 2017 - 2024
International Public Markets Conference, Project for Public Spaces, 2023
Main Street Now Conference, Main Street America, 2023
World Famers Market Coaltion General Assembly, Rome 2023
Gorge Grown Merchandising for Markets 2022
Alberta Farmers Market Association Conference 2022
Indiana Farmers Market Forum 2022
California Small Farm Conference 2018, 2020, 2022
California Main Street Association 2021
Food Incubation Summit 2021
Colorado Farmers Market Association Conference 2021
Alaska Farmers Market Association Conference 2020
Washington State Farmers Market Association Conference 2020
Ohio Farmers Market Manager Certification 2020
The Thursday Club 2020
The Good Life Experience 2020
Eat Retreat 2018, 2020
San Diego Food System Alliance Food Vision 2020
San Diego County State of the Food System Report 2019
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Steering Committee, California Alliance of Farmers Markets
State Leaders Forum, National Farmers Market Coalition
Board Director, Little Italy Association
Advisory Board, IRC MAKE Project
Past President, Berry Good Food Foundation
Past Board Director, California Restaurant Association, Just Call Us Volunteers, Rancho Feliz Foundation, Western Publications Association
