About Us
We’re on the street with you, providing support for the farmers market community.
Our Job Is Weird.
We run farmers markets: you know, grocery stores on the street or in the park. We move barricades, map layouts, curate vendors, and create marketing magic. We monitor regulations and help shape them. And that’s just the tip of the iceberg romaine. We’re here to help you do it all too.
The Story Behind
Farmers Market Pros
Like you, Catt Fields White followed her heart to farmers markets. She found an industry full of talented people with overwhelming enthusiasm for farming, artisanal food and community, and often minimal business skills.
Creating the Vendor-101 program let Catt and her team give small farmers and food makers a simple education in the basics of starting a business. When established vendors and managers asked for more advanced training, InTents: The Farmers Market Conference was born. It went a step farther than typical small farm conferences by welcoming packaged food vendors and adding a strong focus on the needs of market managers. Tent Talk, the weekly farmers market podcast, now brings Farmers Market Pros Catt Fields White and Brijet Myers and their guests to a wider audience— making farmers market operations and market businesses less stressful and more financially sustainable for everyone.
Passion, meet profit.
Meet the Farmers Market Pros
Brijet Myers
Farmers Market Pros Education Coordinator and Tent Talk co-host
Brijet Myers has learned a lot in her 14 years as a Farmers Market Operations Manager, handling the nuts and bolts behind-the-scenes work as well as being the feet on the ground every week in Southern California. She constantly shares her knowledge through teaching Vendor-101 , co-hosting Tent Talk, and facilitating the education component for the annual Farmers Market Conference. Brijet is passionate about giving local farms and other small businesses a place to thrive and grow every week at her markets, and enjoys all the delicious perks of the job!
Catt Fields White
Founder and CEO of Farmers Market Pros and Tent Talk co-host
Catt Fields White started the Little Italy Mercato in 2008 as a source of fresh food for her urban neighborhood and grew it into San Diego County’s largest weekly year-round farmers market. A lifelong market fan turned operator she founded Farmers Market Pros to make the journey easier for small farmers, food makers and other market managers and to advocate for farmers markets’ critical place in local food systems. Find Catt weekly at San Diego Markets and as a co-host of Tent Talk. Learn more about her here.
