Episode 309: Giving Away the Farm: Market Discounts and Donations

Market participants are a generous bunch, so how do you make sure your farmers and vendors don't give away the farm, so to speak? Freebies and discounts that are shared with market managers, staff and fellow vendors are fun. Still, some guidelines are important. Gifts from the market to your community's worthy causes are the same. Keeping your heart and your business mind aligned is important to keep your whole market family financially healthy. Join us as we consider:

• Appreciating generosity while watching out for farmers' well being

• Developing guidelines to avoid conflicts

• Balancing the costs and benefits of donations

• Using donations and giveaways to build loyal shoppers