Episode 311: Every Week or Once a Year : Patricia and Brett Keller on Event Management Skills

Managing a farmers market is just like managing a craft fair or fall festival, right? Yes. And no. There are similarities and there are big differences between coordinating vendors on a weekly basis and once a year. When experienced annual event managers Patricia and Brett Keller took over a local farmers market after the sudden departure of its founding manager, they learned a few things. Are you a large scale event coordinator thinking about taking on a farmers market, or a market manager planning an annual fundraiser? Listen in while they share those lessons, including:

• Ease into changes to an established market to avoid mutiny

• Relationships are key to both kinds of events

• A permit is a permit is a permit, right? Not always

• Recruiting help once a year is different than weekly staffing

Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by InTents, the National Farmers Market Conference.