Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts

Marketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable region-wide and everyone will be harvesting a bumper crop of additional income. Maine Federation of Farmers Markets director Jimmy DeBiasi joined us last year to explain selling employers on using market dollars as part of their workplace wellness programs. He dug even deeper into the how-to at last month's InTents Farmers Market Conference. This week in our Marketing Methods series listen as we chat with Jimmy about:

• The power of cooperative marketing

• The impressive total of sales generated

• How tough is tracking and billing? (Not as hard as you'd think.)

• The key selling points for big buyers