Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers
Lisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating frozen novelty aisles nationwide. Tune in to hear about Ruby Jewel's growth as we share:
Lisa's commitment to locally sourced ingredients
Finding the balance between quality and price
The value of sampling at markets
Financial considerations of scaling to wholesale