Episode 259: Cara Mae Wooledge: Fundraising The Bar

This week on Tent Talk, Cara Mae Wooledge of the Napa Farmers Market invites us into the world of successful fundraising for farmers markets. From sturdy tents to the compostable trash liners, it costs money to make a market go. It can feel uncomfortable asking your community to contribute financially to your market beyond simply shopping there. It helps to remember that it’s not just a money ask, it’s an invitation to be part of what we do, and an opportunity to grow community connection around local food. Follow along as Catt, Brijet, and Cara Mae discuss: 

• Successful methods of outreach for fundraising 

• Overhead costs of various fundraising methods 

• What incentives most inspired the community to donate

• The hearts and minds dividend when people contribute 

Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by Yiftee, creating and managing custom gift cards for your whole market or your entire community. Yiftee's Community Cards link your market's farmers and vendors to a single Gift Card to make it easier than ever to ensure people spend their money at local markets and shops.