Episode 189: Michelle Pusateri on the stability farmers markets can bring to a CPG brand

This week we're joined by Michelle Pusateri, Founder and Granola Master at Nana Joes Granola. After spending years working as a pastry chef in high-end restaurants in San Francisco, Michelle set off on her own venture in 2010 and launched Nana Joes Granola at local Bay Area farmers markets. Over a decade later, Nana Joes is a multi-million dollar company and Michelle’s delicious granola can be found in grocery stores all over Northern California, online and of course, still at farmers markets! Tune in to hear us chat about her move from the restaurant industry to starting her own business, the important role farmers markets play in her bottom line, and an inside look on how CPG brands are adjusting in today's current economy.

This week's episode is made possible by support from Gusto.