Episode 53: Megan Goehring turns up the heat and brings in the sponsors at her Coachella Valley Markets

On today’s episode of Tent Talk, Brijet and Catt welcome Megan Goehring of The Certified Farmers Markets of the Coachella Valley. Megan shares the challenges of running markets that need to be indoors to escape intense heat part of the year, the extra cost involved in doing that (and how she attracts and retains sponsors to help) and criteria for making an average-sized market stand out.