Episode 27: Joe Hargrave on brick-and-mortar to farmers market, and back again

Our guest this week is Joe Hargrave, founder and CEO of Tacolicious. What started as a pop-up taco stand, then became a mainstay at the Ferry Plaza Farmers Market in San Francisco is now a 6 location enterprise across the Bay Area. In our interview with Joe he tells us about the bumpy road that led him to tacos and why Tacolicious will always have a booth at that the farmers market. If you're a farmers market vendor dreaming of one day opening your own brick-and-mortar, this episode is for you!